S+P.
Elevating the everyday with nourishing, plant-based foods.

S+P is a women-owned and operated power team, founded by Shelby Faux and Payson Benner. They came to me to create a visual brand identity for their vegan food business. S+P offers high-end to-go meals, as well as catering, events and recipe ideas.

I worked with the S+P team during the Spring of 2021 to create a logomark and color system for their business.

Our creative direction was inspired by the vibrant, plant-based and organic ingredients found in their recipes. Our goal was to achieve a delicate balance between sophistocated and abstract.