Radish.
Food for the future of work.
Team
Chandlyr Jackson—Design Lead
Allison Linkugel—Designer
Nari Shin—Designer
Radish—Client
2022-Present
Capabilities
Brand Direction
Packaging Design
Web Design
Print & Digital Design
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Radish deserved a brand direction that was just as bright and fresh as their meals
When we were approached by Radish to design a sleeve for their grab & go meals, we knew that we wanted to be a part of their mission to create elevated employee dining experiences.
Radish takes the prep-work out of employees’ daily meals by partnering with top Bay Area chefs to deliver healthy, flexible dietary-inclusive restaurant quality meals directly to the office.
Their meals offer a fine dining caliber, eliminating the hassle of planning, prepping or spending way too much money on takeout.
Persona Development
How can we better cater to the needs of Radish customers?
We knew that Radish wasn’t just any corporate catering company, and we needed to make sure that others knew it too.
We worked with Radish to define their ideal customers with the goal of making sure that Radish’s services were attractive to those people.
Color palette revamp
The Radish palette originally had only 5 colors, and the majority of them were in the teal family.
We felt that Radish needed a palette that was more extensive, and reflective of the ingredients commonly found in their meals.
