Food Friend.
Let’s be friends. I’ll bring the snacks

Food Friend is a woman-owned, craft food service that goes the extra mile to provide a space where crew members on set have a place to feel refreshed, and fully taken care of.

I worked with Jamie Leffler, the owner of Food Friend, at the end of 2020 and into 2021 to develop a visual identity for that feels warm, inviting and approachable, capturing the essence of Jamie’s personality.

We worked together to identify what themes and visuals she felt inspired by, and how those could be applied to her own branding in a unique fashion.

Fun fact—when Jamie and I first connected, the name of her business was originally “Sunshine and Dine”, but with the turn of the new year, she had a change in heart, and renamed her business to “Food Friend”. The name change pivoted the original visual direction a bit, but it ended up being a better fit after all.