Asking Going.
Conversation cards for a deeper travel experience.
Team
Chandlyr Jackson—Designer
Lindsey Lerner—Founder
Siobhan Pokorney—Sociologist
2021—2022
Capabilities
Visual Identity
Brand Direction
Packaging Design
Web Design
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How can we ignite curiosity with ourselves, and with others?
Asking Going was founded on the values of curiosity, introspection and connection with the intention of enhancing one’s travel experience, whether you’re exploring a new spot down the block, or across the planet.
Asking Going is based around a deck of 52 conversation cards that are designed to initiate conversations about you, and your surroundings—they can be used individually, with loved ones or with people you’ve just met.
The wordmark took on a sporty and playful feel
We wanted the mark to be bold, and we liked the idea of having a magnifying glass element woven into the “g” character
Graphic symbolism inspired by nature and minimalism
The concept for asking going was developed when Lindsey was traveling solo while living in a van.